A submission has been made to Ashford Borough Council’s planning department that proposes an extension to the Cineworld cinema complex at the Eureka Leisure Park near J9 of the M20.
The application (16/00887/AS), submitted by Land Securities, has now been validated and seeks permission for a further three screens at the Cineworld site, to include an IMAX screen which, if approved, would be only the second in Kent.
It is not possible to state at this stage when the application is likely to be determined.
The proposed extension at Eureka is said to complement the proposed six-screen town centre cinema at Elwick Place, permission for which was granted in December 2015. Furthermore, the council is also able to announce that the town centre cinema will be operated by Picturehouse, Cineworld’s boutique cinema brand.
Kevin Frost, Property Director at Cineworld, said: “We are committed to bringing the best cinema choice to our Ashford customers and that means providing both an out of town multiplex experience at Eureka, which will include new IMAX and 4DX theatres, and an in-town boutique cinema offer with a best-in-class tailor-made food and beverage service at Elwick Place.”
Cllr Gerry Clarkson, Leader of Ashford Borough Council, said: “We welcome being asked to consider the proposals put forward by Land Securities at Eureka. It is imperative that due planning processes are now adhered to regarding this application. “That such a significant operator as Cineworld has submitted plans for an IMAX at Eureka, in addition to the complementary six-screen Picturehouse cinema which is planned at Elwick Place in the town centre, should illustrate to everyone that Ashford continues to attract major potential investment by major investors and is seen by them as an integral part of their business models.”
Commenting on the formal announcement regarding Picturehouse at Elwick Place, Gary Bourne, Director at Stanhope said: “This partnership with Cineworld represents a further major step forward for Elwick Place. “Cineworld’s commitment to bring the boutique Picturehouse brand to Ashford town centre will make a real difference to the town’s economy, including in the evening. Alongside the new restaurants it will strengthen the existing leisure offer, drive growth and benefit the town as a whole.”